Welcome to Amazon PPC Masterclass

• Introduction to Amazon Pay-Per-Click (PPC) advertising.
• Overview of today’s masterclass agenda.

Understanding Amazon PPC

• Definition and workings of PPC advertising on Amazon.
• Importance of PPC for Amazon sellers.

Setting Up Your First Campaign

• Step-by-step guide to setting up your first Amazon PPC campaign.
• Choosing the right keywords and budget.

Keyword Research for PPC

• Tools and techniques for effective keyword research.
• Understanding keyword match types.

Creating Compelling Ad Copies

• Tips for writing compelling ad copies.
• Importance of A/B testing in PPC campaigns.

Optimizing Your PPC Campaigns

• Techniques for monitoring and optimizing PPC campaigns.
• Understanding Amazon’s A9 algorithm and its impact on PPC.

Analyzing PPC Performance

• Tools for analyzing PPC campaign performance.
• Key metrics to monitor and analyze.

Scaling Your PPC Campaigns

• Strategies for scaling successful PPC campaigns.
• Avoiding common pitfalls.

Q&A

• Addressing common questions and concerns regarding Amazon PPC.
• Open floor for participant questions.

Thank You!

• Recap of key takeaways.
• Contact information for further queries.